Making Of The Ad: Chris Bradshaw


3:59 pm, March 9, 2010

Focusing in on the “20 Years Of Park Development” marketing concept this year, we set out to create a print ad campaign that would showcase four of our pro team riders and highlight four main themes: innovation, creativity, style and history. For the forth and final ad in this series and the one representing history, we chose a sunset shot of Chris Bradshaw taken during the filming of Big Bear Mountain Resort’s 20th anniversary documentary, Parkumentary. Snow Summit’s Tex Hip was rebuilt for the first time in seven years and he nailed a method on it during this special team shoot. In this ad, Bradshaw adds his image to a museum filled with important pieces of Bear Mountain and Snow Summit’s illustrious past that represents 20 years of building some of the best terrain parks in the business. To see these ads in all of their glory, pick up copies of Transworld Snowboarding Magazine and/or Snowboarder Magazine.

Making Of The Ad JP Walker

Making Of The Ad Joe Sexton

Making Of The Ad Simon Chamberlain

Now’s the Time!!


3:07 pm, March 9, 2010

Hello all my beautiful Big Bear friends!! Has everyone been enjoying themselves?! I’d sure hope so; the park is amazing and the lift lines are practically non-existent. The runs are wide open giving you the perfect environment to work on all your new moves. We pay a lot of attention to our pro riders and visiting pros, but all of our beginner friends are just as important. We want YOU to be our next local pro and there’s no better time to practice than now. Our features are designed to help you progress. As soon as you master one, there’s going to be another staring you right in the eye. Not only is the park in tip top shape, but our record snow fall this year is making for unreal spring time conditions. We’re riding January snow in March weather. I’d say it’s like a little peace of Heaven, right here in Big Bear, California!

Mother Nature keepin it FRESH


12:00 pm, March 9, 2010

Mother nature surprised Big Bear this morning with an inch of fresh snow! The low pressure system is slowly working its way out of Southern California and will be clearing up by tonight. Sunny skies and temps in the mid 40’s are expected tomorrow through the weekend. Come up to Big Bear for the mini pow day and get some fresh turns in!

Road Conditions:

Hwy 330/18 thru Running Springs is OPEN with chains required on all vehicles except 4WD and AWD with snow tires.

Hwy 38 from Redlands is OPEN with NO chain requirements.

Hwy 18 thru Lucerne Valley is OPEN with NO chain requirements.

All vehicles including 4WD and AWD must carry chains when traveling in the mountains during winter months.

Know b4 you go! For up-to-the-minute road conditions and information, text NOW to 52406.


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