According to our very own fashion guru Ashley, there are many reasons for you to stop by Bear Mountain’s “Ice Box” for your new gear for the 09 – 10 season. The shop is having a 50% off sale on a variety of last season’s clothing and accessories. Popular brands include Roxy, Betty Rides, DC, Burton, Airblaster, and Nomis just to name a few. Ashley also gave us her “pick of the week” which included one item that was popular in the new girls outerwear section, and one that was at high demand for guys. A gray Neff “sucker girl” hoodie was her pick for girls, and a brown Burton “bonded” hoodie was her favorite for guys. So stop by and say “Hi” to Ashley this weekend!