Focusing in on the “20 Years Of Park Development” marketing concept this year, we set out to create a print ad campaign that would showcase four of our pro team riders and highlight four main themes: innovation, creativity, style and history. The first ad of JP Walker pulling the first-ever switch 180 to tail press 180 down to U-box, cab 360 off is an obvious example of innovation in snowboarding. He nailed many of his first-ever tricks in the parks at Snow Summit and Bear Mountain over the years. Whether he was filming for the latest Mack Dawg movie or competing in the infamous Nixon Jibfest events, JP has been leading the way with his innovative snowboarding…son!

To see these ads in all of their glory, pick up copies of Transworld Snowboarding Magazine and/or Snowboarder Magazine.

Tags: JP Walker, Mack Dawg, Nixon Jibfest, Snowboarder Magazine, Transworld Snowboarding Magazine

This entry was posted on Tuesday, January 26th, 2010 at 8:41 am and is filed under Pictures, Terrain Park. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.