Focusing in on the “20 Years Of Park Development” marketing concept this year, we set out to create a print ad campaign that would showcase four of our pro team riders and highlight four main themes: innovation, creativity, style and history. For the third ad in the series, we featured Simon Chamberlain who’s riding, we feel, personifies the very essence of style. This edition was specifically created for Transworld Snowboarding Magazine’s photo annual issue. Simon’s box-to-box pole tap was done with such grace that we felt the only way to properly display it was in a sequence. All four ads in this campaign have the riders interacting with their photos. The idea behind this ad is that Simon is checking his trick sequence on the back of his photographer’s camera. He got the shot…nailed it.