Focusing in on the “20 Years Of Park Development” marketing concept this year, we set out to create a print ad campaign that would showcase four of our pro team riders and highlight four main themes: innovation, creativity, style and history. For the forth and final ad in this series and the one representing history, we chose a sunset shot of Chris Bradshaw taken during the filming of Big Bear Mountain Resort’s 20th anniversary documentary, Parkumentary. Snow Summit’s Tex Hip was rebuilt for the first time in seven years and he nailed a method on it during this special team shoot. In this ad, Bradshaw adds his image to a museum filled with important pieces of Bear Mountain and Snow Summit’s illustrious past that represents 20 years of building some of the best terrain parks in the business. To see these ads in all of their glory, pick up copies of Transworld Snowboarding Magazine and/or Snowboarder Magazine.

Making Of The Ad JP Walker

Making Of The Ad Joe Sexton

Making Of The Ad Simon Chamberlain

Filed Under: Events, Miscellaneous, Pictures, Terrain Park.

Tags: Bear Mountain, Chris Bradshaw, Joe Sexton, JP Walker, Parkumentary, Simon Chamberlain, Snowboarder Magazine, Transworld Snowboarding