Oh, and one last thing… did we mention our ever so famous Bear Team will be riding The Park this week for their annual team shoot?! Be sure to look for that favorite rider of yours, who knows… maybe they could show you a trick or two?

Focusing in on the “20 Years Of Park Development” marketing concept this year, we set out to create a print ad campaign that would showcase four of our pro team riders and highlight four main themes: innovation, creativity, style and history. For the forth and final ad in this series and the one representing history, we chose a sunset shot of Chris Bradshaw taken during the filming of Big Bear Mountain Resort’s 20th anniversary documentary, Parkumentary. Snow Summit’s Tex Hip was rebuilt for the first time in seven years and he nailed a method on it during this special team shoot. In this ad, Bradshaw adds his image to a museum filled with important pieces of Bear Mountain and Snow Summit’s illustrious past that represents 20 years of building some of the best terrain parks in the business. To see these ads in all of their glory, pick up copies of Transworld Snowboarding Magazine and/or Snowboarder Magazine.

Making Of The Ad JP Walker

Making Of The Ad Joe Sexton

Making Of The Ad Simon Chamberlain

The Ice Box will be teaming up with Volcom and Electric on Friday, March 12th for a t-shirt screening event. Be sure to be the in the 1st 100 people, and you will receive a FREE Volcom Bear Mountain tee! See ya there!

 First, we’re going to drop in on the first wedge at the top. It’s got about a 25 foot deck, with a poppy lip and steep landing. Next, we’re going to hit the dog house, followed by either the trap rail or corrugated tube. Once we show off our moves up top, we bomb our way through the roller section. We’ll be on a little flat section after the rollers where we can hit Simon’s box, a flat box, a large tube, and another little dog house. Now, we have to choose between Powder Bowl and Park Run. Powder Bowl has a lot to offer. There’s a hip, a jump, a spine, a pole jam, a bowl shaped QP, a wall ride, another hip, and the van; all followed by the Gambler line. This is definitely the route for all you jumpers out there. The Park run route is going to entertain us with multiple beginner boxes, little jumps, a couple flat rails, a rainbow rail, a step up jump, an up box, the space ship, Seth’s feature, and a stall. If you still have some energy, follow me to the shotgun rail, followed by the kink rail, and into the QP. We’re almost to the bottom, but we still have some more shredding to do. Again, we have two options, rails or jumps. The jump line consists of a pole jam or a flat-down rail, into three really fun little jumps. The rail line consists of the donkey rail, followed by the creeper, and into the c-rail.

That was quite the work out, huh? My legs are beat! There’s so much to do and to choose from; we need to get back up there and try a different line. Don’t forget to check out the pipe on chair 5 either. It’s looking awesome and it’s been getting a lot of love as well.