We have the Volcom t-shirt screening taking place right in front of the Ice Box (our sports shop). They’re just going to be hanging out, soaking up that Cali sun, and giving away FREE t-shirts! First 100 people get a FREE Volcom/Bear Mtn t-shirt, so get there early! Last but not least, KCXX is going to be bringing up Smile Empty Soul to rock out on the ever-so-famous Bear deck. We’re going to be jamming out and watching some crazy skiing, all in our fresh, new Volcom shirts. It’s going to be a lot fun; hurry up and figure out; we’ll be waiting for you!

Focusing in on the “20 Years Of Park Development” marketing concept this year, we set out to create a print ad campaign that would showcase four of our pro team riders and highlight four main themes: innovation, creativity, style and history. For the forth and final ad in this series and the one representing history, we chose a sunset shot of Chris Bradshaw taken during the filming of Big Bear Mountain Resort’s 20th anniversary documentary, Parkumentary. Snow Summit’s Tex Hip was rebuilt for the first time in seven years and he nailed a method on it during this special team shoot. In this ad, Bradshaw adds his image to a museum filled with important pieces of Bear Mountain and Snow Summit’s illustrious past that represents 20 years of building some of the best terrain parks in the business. To see these ads in all of their glory, pick up copies of Transworld Snowboarding Magazine and/or Snowboarder Magazine.

Making Of The Ad JP Walker

Making Of The Ad Joe Sexton

Making Of The Ad Simon Chamberlain

 First, we’re going to drop in on the first wedge at the top. It’s got about a 25 foot deck, with a poppy lip and steep landing. Next, we’re going to hit the dog house, followed by either the trap rail or corrugated tube. Once we show off our moves up top, we bomb our way through the roller section. We’ll be on a little flat section after the rollers where we can hit Simon’s box, a flat box, a large tube, and another little dog house. Now, we have to choose between Powder Bowl and Park Run. Powder Bowl has a lot to offer. There’s a hip, a jump, a spine, a pole jam, a bowl shaped QP, a wall ride, another hip, and the van; all followed by the Gambler line. This is definitely the route for all you jumpers out there. The Park run route is going to entertain us with multiple beginner boxes, little jumps, a couple flat rails, a rainbow rail, a step up jump, an up box, the space ship, Seth’s feature, and a stall. If you still have some energy, follow me to the shotgun rail, followed by the kink rail, and into the QP. We’re almost to the bottom, but we still have some more shredding to do. Again, we have two options, rails or jumps. The jump line consists of a pole jam or a flat-down rail, into three really fun little jumps. The rail line consists of the donkey rail, followed by the creeper, and into the c-rail.

That was quite the work out, huh? My legs are beat! There’s so much to do and to choose from; we need to get back up there and try a different line. Don’t forget to check out the pipe on chair 5 either. It’s looking awesome and it’s been getting a lot of love as well.

In addition to their shoot, Bear will also be kicking off yet another Analog “Go Huck Yourself” contest on March 6th at Snow Summit. Fuel TV will also be making their way to our lovely mountain to film a “Built to Shred” segment come March 9th. Be sure to stay tuned for other noteworthy events that are sure to make the books for the 2009-2010 epic winter season.

This week we have the Burton girls team. Although they are here to mellow out and have a good time, there is going to be a special photo shoot including a pretty sick feature built especially for them. Girls snowboarding has really stepped it up, so I’m pretty excited to see how this goes down!

This week we have the Burton girls team coming to town. They’re going to be shooting all over the mountain, so make sure you keep your eye out for them. They’re kinda a big deal ya’ know. Two of them just got back from Vancouver, each with a medal around her neck!

Tomorrow, Bear is going to be hosting the Office Boys competition. This is a contest for all the old, industry dudes that still think they can shred. It’s invite only, but is definitely going to be a fun one to watch. Come time travel with us back to 90’s and check out the old school!